Consumer Shifts Are Poised to Shape Retail in 2025

Article originally posted on HERE on January 15, 2025

Even as consumers emphasized price, 2024 saw the rise of a variety of retail and dining trends, some seemingly at odds with one another, Placer.ai says in a new white paper. For example, even as shoppers curbed discretionary spending, they made room in their budgets for “essential non-essentials” such as gym memberships and other wellness offerings.

“Consumers placed a high premium on speed and convenience, while at the same time demonstrating a willingness to go out of their way for quality or value finds,” according to the new white paper, titled Retail Trends to Watch in 2025. “And even amidst concern about the economy, shoppers were ready to pony up for specialty items, legacy brands, and fun experiences – as long as they didn’t break the bank.”

These trends are likely to make an impact on retail this year as well. The white paper delves into questions such as: where the combination of innovation and value drives visits; how much consumers really care about convenience; the state of discount retailing; whether adapting store formats to local market needs helps retailers stay ahead of the pack; and what retail and dining trends will shape 2025.

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