Holiday Shopping Rebound is in the Forecast

Article originally posted on HERE on October 15, 2021

Shoppers intend to make up for lost time with increased spending this holiday season, and that’s expected to buoy retailers’ foot traffic. JLL’s annual holiday survey results show consumers plan to spend 25.4% more this year, an average of $870 per person on all holiday-related purchases, comparable with 2019’s pre-pandemic average of $874.

“Consumers are eager to return to in-person shopping this holiday season—immersing themselves in the holiday spirit to dining after a long day of shopping. It’s a full holiday experience that many shoppers look forward to,” said Greg Maloney, president, JLL Retail. “It’s refreshing to see that in-person dining and enclosed malls are at the top of consumers’ destination lists.”

JLL forecasts that 58% of shoppers plan to shop in stores or some form of shopping involving a physical store. Thirty-four percent will buy online, pick up in-store (BOPIS) and 22.6% will take advantage of curbside pickup.