Multifamily Investors Face A Wider Divide Across Property Classes

Article originally posted on Globe St. on August 13, 2026

The multifamily market is beginning to recover, but investors should not expect a broad-based rebound. Rent growth is returning at stabilized Class A properties, while Class C apartments are losing ground under worsening affordability pressures and softer demand. Between those extremes, Class B performance is increasingly being determined by a property’s location and the quality of its operations.

Job growth has accelerated this year and exceeded earlier expectations, supporting apartment demand even as deliveries retreat from recently elevated levels, according to Greg Willett, chief economist at LeaseLock. He tells GlobeSt.com that the strongest opportunities are emerging in markets where construction has slowed and employment growth remains healthy.

Class A Gains Momentum

The clearest improvement is occurring at the top of the market. RealPage data shows stabilized Class A properties recording 1.9% year-over-year rent growth, Willett said.

“Luxury product rent growth is returning in quite a few markets that previously experienced price backtracking,” Willett said. “Some other locations where rent changes aren’t yet positive are now recording smaller price cuts or reduced use of concessions.”

That improvement matters for investors because it suggests that demand is beginning to catch up with the large volume of new apartments delivered in recent years. As supply growth slows, higher-end communities in some markets are gaining more pricing power.

Class C Pressure Deepens

The outlook is far more difficult for Class C apartments. RealPage data puts annual rent change in the sector at -2%, and Willett said renters at the lowest price points are facing deeper affordability challenges.

Inflation in necessities such as food, energy, transportation and healthcare is further straining household budgets. At the same time, Willett said a sharp reduction in international immigration is weakening demand in markets where newcomers have traditionally rented lower-cost housing.

“Furthermore, demand for Class C products is now significantly compromised across markets where there’s a sharp reduction in international immigration, as these newcomers often rent housing at the lowest price points,” he said.

The divergence raises a central issue for owners and investors: a recovery in headline apartment fundamentals does not necessarily translate into improved performance across every asset class.

Class B Results Depend On Execution

Class B properties are landing between the two ends of the market, with typical rents matching year-ago levels in RealPage data. But the aggregate number masks a growing gap among individual communities.

“Location shapes the results, since properties in the most appealing locations tend to benefit first when a neighborhood’s market dynamics begin to improve,” Willett said.

Operations are also becoming more consequential. After several years of defending revenue, some operators are better positioned to recognize improving demand and push rents more aggressively, Willett said. That may provide a real-world test for the industry’s investment in centralized and specialized operations.

“In theory, back-office experts who oversee large portfolios can detect encouraging signs at a few properties and then go looking for those same influences across a sizable set of assets,” he said.

“Also, companies that have been focusing on resident retention and renter quality metrics such as bad debt reduction seem poised to outperform as market momentum pivots.”

Markets To Watch

Markets moving most quickly from sluggish performance toward recovery share two characteristics: reduced construction and comparatively strong economic growth that is sustaining housing demand, according to Willett.

Austin, Dallas-Fort Worth, Orlando and Salt Lake City stand out on both measures. Those markets may offer a clearer path to improving fundamentals as the construction pipeline recedes.

Conditions remain more challenging in Charlotte, Miami, Nashville, Phoenix and Raleigh-Durham, where ongoing construction points to near-term inventory growth of more than 5%. Meanwhile, Atlanta, Denver, Seattle, Tampa-St. Petersburg and Washington, DC, have seen construction activity ease but remain job-production laggards in the latest Bureau of Labor Statistics data.

For investors, the message is increasingly clear: asset class, local supply and employment growth are shaping outcomes more than national apartment-market averages.

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