‘WE’VE ARRIVED’

Glendale Will be on the National Stage Again for Super Bowl LVII, and This Year the West Valley City is Ready for its Close-Up

Glendale wasn’t the top destination for guests when the Super Bowl was hosted at State Farm Stadium in 2015 despite its regional draw with two sporting venues and dozens of restaurants, hotels and entertainment offerings.

While the big game is held in Glendale and attracts tens of thousands to the Valley, many visitors are known to stay, dine and party in the tourism magnet cities of Scottsdale or Phoenix. Unlike other big markets, the Valley’s major sporting venues are spread out far across the Phoenix metro, and Glendale’s relatively young sports and entertainment district has experienced a lot of growing pains.